PHILOSOPHY

Philosophical Inspiration by Swami Vivekananda. - “Stand up, be bold, be strong, take the whole responsibilities on your shoulder and know that you are creator of your own destiny. All power is within you , you can do anything and everything, believe in that . Do not believe that you are weak, stand up and express the divinity within you”.

Even after 55Years of independence of the country a general citizen or a consumer, is exploited, neglected and ignored. The consumer is considered as backbone of the market economy, but today he is sick, alone and helpless. Since the consumer is unorganized, and ignorant about his power&right, the other factors of the economy are ready to exploit him by giving misleading advertisement in the mass media. The land owner, the labor, the capitalist and the entrepreneur are as different factor of production justify their right to snatch their share form the economy by organizing themselves and ignoring the consumer, basing on whom the total economy actually runs. Only by framing the rule and regulation a Nation cannot become great. It is the enthusiasm and effort made by general public in formulating and implementing the rules a nation can become great. Now it is high time to think about the condition of consumer and to make some effort to unite, aware and protect the consumers from such apathetic condition. The present society needs a patriot alert and well-informed consumer organization, which cares for the human value instead of money value.